Recently, Thank God starring Ajay Devgn, Sidharth Malhotra and Rakul Preet Singh met with a bad fate at the box office. The film suffered due to various reasons and failed to meet the expectations in terms of collections.

In a recent conversation, the writer of Thank God, Aakash Kaushik, who has written some high-profile movies, including the blockbuster of the year 2022, Bhool Bhulaiyaa 2, starring Kartik Aaryan and Kiara Advani, opened up about the underwhelming response to his recent fantasy drama and revealed what went missing while penning this film.

Talking about the box-office crash of Thank God, Aakash said, “An emotional film makes you understand the value of relationships and all, whereas the trailer gave a very different feel to it. So I’ll give an analogy to you – ‘If you want to have Chinese you go to a restaurant and I serve you Mughlai, now that food might be great but that food might not suit your taste palette because you were in the mood for Chinese.’ So I believe that is where we went wrong.”

“People expected an out-and-out comedy whereas it was an emotional film. So there’s one where we went wrong. And it’s Hindi and had it been down South, it would have done really well,” he concluded.

Talking about the pandemic’s effect on films, the writer stated, “People want spectacle today. You either create a big spectacle like a Brahmastra or a RRR where the culture was there in the film, but the visual treat was something that you wanted to go and watch.”

“What has happened during post-pandemic is that the habit of watching a film in a theatre has grown, so until and unless they feel something they haven’t already, they want to watch that on the big screen. Otherwise, they don’t want to make an effort of going to the cinema, spend the money on tickets and then spend shit loads of money on popcorn and all,” he added

“Until and unless it’s a thing, they’ll be like yeh toh OTT bhi dekhlenge. Brahmastra or RRR are big spectacle films hai jo theatre par hi dekhni. It is more than culture, it is a big thing you create, ” concluded Kaushik.

For the unversed, Thank God also landed in several legal controversies. Many people got offended with the portrayal of Holy God Chitragupta in the film which led to several cases filed against its producers.