Social media influencer Apoorva Makhija, popularly known as Rebel Kid, has once again landed in controversy after a recent video sparked outrage online. The influencer, who often trends for her bold and unfiltered content, is now facing criticism for cutting a sacred Kalava thread in her latest post. In a video shared on social media, Apoorva Makhija was seen getting ready for Coachella Valley Music and Arts Festival, one of the world’s most popular music events.
Apoorva Makhija
Apoorva Makhija Faces Backlash
While documenting her outfit and preparation, she suddenly cut the red Kalava tied around her wrist using scissors. She explained that the thread had been tied by her priest, who had instructed her not to remove it. However, she chose to cut it, stating that nothing could come between her and attending Coachella. She even jokingly remarked, “I hope I don’t die,” after cutting it.
Apoorva Makhija
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The clip quickly went viral, drawing sharp reactions from netizens. Many users criticized her for disrespecting religious sentiments and questioned the necessity of cutting the sacred thread for fashion purposes. Comments ranged from concern to outright anger. Some users emphasized the cultural importance of Kalava, while others accused her of prioritizing style over tradition.
Apoorva Makhija
This isn’t the first time Apoorva Makhija has been at the center of controversy. Recently, she faced backlash for promoting a wellness product by linking it to the treatment of Polycystic Ovary Syndrome (PCOS/PCOD), which many criticized as misleading and irresponsible. She has also previously been involved in controversies related to her language and bold content style, which often divides public opinion.
Apoorva Makhija
Apoorva gained popularity during the COVID-19 pandemic through her relatable and candid videos on Instagram. Known for her outspoken personality and unique content style, she quickly built a strong following among young audiences. Over time, she expanded into fashion and travel content, collaborating with multiple brands and growing her presence on platforms like Instagram and YouTube.