Araaish is the fund-raising arm of Save the Children and has, over the years,held exhibitions in cities like Mumbai, Kolkara, Hyderabad, New Delhi and Dubai. Araaish has a Save the Children stall which exhibits beautifully designed hand-crafted products like bags, cushion covers and potlis made by less fortunate, young female beneficiaries of Save The Children India’s vocational training project.
In a one of its kind of fashion fundraising events held in Ahmedabad recently at Hyatt, Vastrapur. Araaish, which is a tribute to late Vipula Kadri, had more than 51 designers displaying their festive creations and latest collections of clothing, jewellery, fashion accessories, shoes and home accessories.
Mana Shetty, wife of actor Suneil Shetty and mother of actress Athiya, launched this extravaganza with Sister Isha Mehra and BFF Sharmilla Khanna, as a one-off show in Mumbai in 2007.
Maheep Kapoor with Satyani Jewels, designer Vikram Phadnis and organizers Sharmilla Khanna and Samia Alam Khan were also present at the event.
Sharing the concept, Mana Shetty said “Araaish is a unique platform where the worlds of glamour and giving unite in aid of Save The Children India, a 27 year old non-profit organization founded by my mother late Vipula Kadri in 1988.”
Vipula Kadri, wife of the renowned architect IM Kadri, had been a statuesque and gentle personality and the guiding light for Save The Children India for 25 years. She left behind a legacy that her daughters are committed to.
The products at Save The Children India stall were made by underprivileged women and children and the stall was manned by Mana Shetty.
The 27 year old non-profit organization attracts the country’s most coveted designers. Launched in 2008 and registered as “Bal Raksha Bharat”, Save the Children has since changed the lives of more than 6.1 million.
The NGO provides health and nutrition, education, protection of children’s rights and during emergencies.