For example, recently Cadbury recreated its popular 90s advertisement in which a girl danced on the cricket pitch to celebrate her boyfriend’s century during a cricket match. In its new advertisement, Cadbury showed a female cricketer hitting a century while her boyfriend dances on the pitch to celebrate her achievement.

Cadbury Advertisement

Cadbury recreated the vintage advertisement – the batswoman hits the ball but the spectators are almost sure that the ball will get caught on the boundary, but the batswoman manages to score a six. The boyfriend then gets down from the stands, escapes the security personnel and dances on the pitch. They even used the same old jingle, ‘Kuch Khaas Hai’, in the new ad!

Cadbury Advertisement

Anil Viswanathan, Senior Director of Marketing at Mondelez India, said, “It was a young creative in Ogilvy who came up with the idea and we instantly loved it. Clearly, that ad was iconic, it created a trend and it was culture leading at that point in time and we feel that this representation has also the potential to be culture leading. It is topical, celebrates women achievers in sports and women achievers in life.”

Have a look at how people are reacting towards this advertisement.

Not only is this a trip down memory lane for Indians, but many loved the progressive twist that was given to the iconic ad. Several people lauded Cadbury for going with the changing times.