Not just a designer frock, but what goes under is the maximum expression of a woman’s femininity. Real elegance is everywhere specially in things that don’t show. A woman’s lingerie says a lot about her! It’s not about seduction but just being a woman and nothing is sexier than being confident. So, if what you have underneath makes you feel good, you are ready to go….
Indian women need to #BOOTHE TABOO and experiment and that’s exactly what was on display at the first edition of India Intimate Fashion Week held at The Leela , Mumbai where glamour and style unlimited ruled . Super models scorched the ramp showcasing the prêt collections of India’s leading lingerie and resort wear designers — Nidhi Munnim, Karishma Jumani, Keith Jackson, Rajiv Mehta and jewellery designer Mona Shroff .
The show geed up with Shanghai-based fashion designer of Indian origin, Keith Jackson showcasing his intimate wear and evening / cocktail gown collection under his brand ‘La Joli’. Miss Manipur 2016 Phapha Cara Ge Gachui walked the ramp as showstopper for his fascinating collection. This was followed by a stellar showcase by ‘La Intimo’, a brand that specializes in intimate clothing. La Intimo showcased an elegant collection of undergarments which included both men and women’s wear, showcasing the finest intimate apparel of all shapes and sizes.
Upping the glam quotient was the unveiling of a ravishing jewellery line by internationally acclaimed jewellery designer Mona Shroff . She mesmerised the audience when the stunning models sashayed down the ramp wearing her exquisite jewellery collections along with clothing line of internationally recognised fashion designer Rajiv Mehta. Oomph appeal and exuberance was added when South India movie super star Meenakshi Dixit swayed to foot-tapping numbers belted out by Sa Re Ga Ma Pa winner Sandeep Batra.
Mona has earlier showcased her collections at various fashion shows and has been designing for in-house labels of Selfridges (London) and Gallerie Lafayette (Paris). She is also the vice president and COO of World Indigenous Fashion Week (WIFW), and a council member representing India and Hong Kong.
Karishma Jumani, who took the Eiffel Tower by storm at the French-European-Indian Fashion Week, 2016 in Paris, showcased her latest resort wear collection of intimate wear ‘FAIRYTALE FLORAL’ under her label ‘La Lencería’. Reflecting the ‘Sun’s out, bra’s out’ trend this season, her new season lingerie wear blended with scene-stealing summer hand-painted bras, Formica hand embroidery and softly blossoming luxe lace. Bollywood star Manjari Fadnis walked the ramp as showstopper for Karishma.
Triumph International India (Pvt) LTD, the leading makers of women’s inner wear in India, presented their exclusive line of high quality, fashionable and comfortable women’s’ wear which turned out to be a major highlight of the show.
The grand finale of the first edition of IIFW hit a crescendo with renowned designer Nidhi Mumnim’s inspiring swimwear, resort wear and sportswear collection.inspired by strange beauty of the deep sea illustrating a dark and enigmatic mood to the line.. Her collection included a variety in terms of drapes, cover ups, colour blocks in print, crochets etc. Nidhi’s show was opened by famous Indian model and beauty queen from Odisha, Sushrii Shreya Mishraa,Bollywood actress and model Dipannita Sharma walked the ramp as showstopper.
Commenting on the success of the first edition of, Niraj Jawanjal, ( founder & director – IIFW) said, “I am extremely glad with the success of India Intimate Fashion Week, which seemed an impossible task when the idea of doing a fashion week dedicated to lingerie and intimate wear came into my mind. We have got overwhelming response from the industry and now looks like India is really ready to Boo The Taboo.”
Amit Pandey– (media head & associate partner-IIFW) said, “The remarkable success shows that India is ready to embrace this category and boo the taboo as was our intent with this landmark initiative. We are happy to have pioneered in this space and are sure that the event will only get bigger and better year on year.”
The first edition of India Intimate Fashion Week was managed by Mumbai based event Management Company ‘Connecting Dots Events And Marketing Solutions’. IIFW also witnessed in-depth analysis of Indian intimate apparel industry from experts from Fibre2Fashions– the official Knowledge and Trade partner.. Leading women oriented magazine of India, ‘Womans Era’ was the official magazine partner for IIFW