KGF Star Yash Replies To Salman Khan’s ‘Why Hindi Films Don’t Work In South’ Comment
Recently the film RRR, directed by SS Rajamouli and starring superstars Ram Charan and Jr NTR smashed box office records by earning over a 1000 Crore globally. Many stars from Bollywood have praised the actors and makers of RRR. Several stars came forward to congratulate the team for its huge success. Salman Khan also expressed his feelings and congratulated the makers. He praised the team but at the same time expressed his discontentment over Hindi films not doing so well as compared to south films.
This triggered a response from the KGF star Yash who has been part of many south blockbusters. “It’s not like that. Our films also never used to get this kind of reception, but what is happening from that part of the world, they have started playing dubbed versions here, people became familiar with the content of what we are creating. I think initially it started as a joke for entertainment because that show they used to treat it that way, but that is because of the kind of dubbing they used to do, nobody used to give importance to this space. But what worked today is people got familiar with our way of storytelling, our cinema, so it has not happened overnight. That has been there for a few years and eventually, they started understanding the content, the expression of the direction, and everything. And then we got a straight instant connection with Baahubali, SS Rajamouli sir, Prabhas, they took that initiative followed by KGF- it also entered with a commercial angle,” he stated.
He further added, “In our culture, there are a lot of differences, and that should become our strengths rather than becoming our weakness. If they can spend the time and give us, do something relatable, in the end, it is all about relatability, there are lots of films from the North that are massive hits. We have watched a lot of films of Hindi stars, we all love them, but the market potential – have they lived up, penetrated it – definitely, there is a huge potential in what I feel and Salman sir is right in that aspect but it isn’t that we don’t watch, we have been watching them but the thing is maybe they should see other aspects also other than just releasing the film – the way you collaborate with people, good distribution, like how we had Excel Entertainment here, they need to come with good production houses there – who can sell the movie and I would like to see that situation where film releases pan India and I hope that happens soon.”
It can be deduced by south star’s words that hard work over a long period and good distribution contribute largely to a film’s global success. Yash’s KGF Chapter 2 is set to hit theatres on April 14. Salman Khan, on the other hand, will be seen next in Tiger 3.