Priyanka Chopra Joins Victoria’s Secret; As The Brand Attempts An ‘Image Makeover’
The popular brand, Victoria’s Secret has always been under the spotlight and surrounded by controversies for promoting unrealistic body image and beauty standards for women across the world. It was also criticized for its lack of diversity in terms of race, size, shape and colour. The brand has finally said goodbye to its popular ‘ANGELS’, a term famously used for Victoria’s Secret models, who strutted down the runway wearing over the top ensembles and feathers for the past many years.
Victoria’s Secret launched a campaign on Wednesday, setting the Angels free and including women from diverse backgrounds to redefine the word ‘Sexy’, with a focus on women empowerment and inclusiveness. Their Chief, Martin Waters said that now Victoria’s Secret hopes to become a global “advocate” for female empowerment. “When the world was changing, we were too slow to respond. We needed to stop being about what men want and to be about what women want”, said Waters.
The first seven women selected to join the “VS Collective” include professional soccer star Megan Rapinoe, actress Priyanka Chopra Jonas and LGBTQ model Valentina Sampaio, the first transgender model to be featured in the Sports Illustrated Swimsuit Issue, with more women set to join.
Posting on their Instagram page, Victoria’s Secret introduced the new members, “We are proud to announce an exciting new partnership platform, #TheVSCollective, designed to shape the future of Victoria’s Secret. These extraordinary partners, with their unique backgrounds, interests and passions will collaborate with us to create revolutionary product collections, compelling and inspiring content, new internal associate programs and rally support for causes vital to women.”
Priyanka Chopra also shared her thoughts about her new role as the brand’s spokesperson, “A new era always brings a sense of freedom, and the opportunity to play a part in shaping the evolution and future success of a heritage brand like Victoria’s Secret is so exciting to me. As we work together to chart the path forward in a new and impactful way, I’m not only looking forward to developing future collections that are inclusive of all people, but I am most excited for new customers and for those who have always been a customer of Victoria’s Secret to feel represented and like they belong.”
Victoria Secret’s recently revamped itself with a fresh-faced executive team and is building a board of directors that will be almost entirely occupied by women. New endeavours will include more size-inclusive products, maternity wear, a podcast and more diversity.