Smart Strategy Of PR Or Just Devotion? Celebrities Visiting Religious Places Right Before A Film’s Promotion,Know The Reason Here!!
Many celebrities have been sharing pictures from their visits to religious places when their projects seem to be just around the corner.
Be it some launch of a poster, or any trailer knocking the door, or a movie is all set for being released, these are considered to be typical events that seem to be going hand-in-hand with celebrities being spotted at religious places. Want examples? Well, here are some!
Recently, Ayan Mukerji and Alia Bhatt were spotted in Delhi at the Bangla Sahib Gurudwara, and they were also considered to be having the promotion poster of the releasing film Brahmastra. A picture was shared by Alia on her social media account.
Sara Ali Khan too seems to be having a project releasing soon, Atrangi Re. The actress was also seen at Hazrat Nizamuddin Dargah and the same Gurudwara as Alia Bhat, and recently Kartik Aryan also visited Bangla Sahib amid his shooting for Shehzaada.
Are the visits of these celebrities just for devotion or there’s something more to it? Expert of trade Atul Mohan gave his opinion on the matter saying that all this is just for keeping themselves within the circulation.
Further elaborating he states, “Social media is such that you have to have something to post every day. Sometimes, press releases are sent out too. There are so many platforms as well now, Instagram, Facebook, Snapchat, Twitter… they do this to just stay in the news too. This way they also interact with their fan clubs, there are social media managers as well.”
Enhancing on the business nature, analyst of trade Joginder Tuteja also seems to be adding that there is nothing called “spotted”, and that each and everything is within pre-orchestration. He explains, “This is showbiz, the visual world, people see and believe, look and hear all things happening around. If you don’t do that, you don’t get traction. You can’t be judgmental about doing that. Yes, it does grab attention towards something that you have coming up, and something which will attract the masses. It always works. When you attach that to a celebrity, then obviously a film’s promotion will also come into place”.
Well whatever it is, we all the best to each of them for their upcoming films and appreciate their hard work!