Sugar Cosmetics Launches Its First Exclusive India Store in Kolkata
They had opened up a kiosk in a prominent Calcutta Mall, in last November, with the hope of doing decent business. It was perhaps an apprehensive approach. The overwhelming response that the received within the last four odd months or so almost compelled them to upgrade to a more confident shop space. That move resulted in Sugar Cosmetics opening up its first exclusive retail outlet anywhere in India in Calcutta.
A visibly eleted Vineeta Singh, CEO, Sugar Cosmetics said, “We are extremely happy to announce the opening of our first store in India and here in Calcutta. This beautiful city of joy gave us the the best response byind our dreams and this is a tribute to the faith that the Calcuttans have vested on us – that we open our very first exclusive India retail outlet here.”
With a range of crush-worthy shades for lips and foundations that are infinitely blendable with every skin tone, to intensely pigmented kohls and alluring nail lacquers, Sugar Cosmetics has emerged as the new cult favourite among Indian millennials.
Singh mentioned at the store opening that they have been operation since July 2015 and have carefully etched their presence in 400 + outlets spread across general and modern trade. Everywhere the response has been more than expected but of course in Calcutta it has been the very best – beyond one’s wildest dreams.
What sets Sugar apart is the fanatic obsession the team lends in crafting products that are a perfect match for the Indian skin tone for every season around the calendar. And they follow up the stringent ethics in manufacturing them in state-of-the art facilities from choicest ingredients sourced across Germany, Italy, India, USA and Korea. Incidentally they also ship their bestsellers in Lips, Eyes, Face and Nail categories across the world. All products come in their signature low-poly packaging.
The Calcutta. store will house all the best picks in categories that cover Lips, Eyes, Face & Nails, allowing customers to enjoy a plethora of beauty products that range from liquid lipsticks to crayons, lip primers to eyebrow definers, setting mist to cleansing water, nail lacquers, blushes, highlighters and more.
This cruelty-free makeup brand that is high on style and higher on performance that advocates clutter breaking persona is bound to inspire bold, independent women who refuse to be stereotyped into roles.