The corsetier Johann Gottfried Spiesshofer and the merchant Michael Braun found the corsetry firm Spiesshofer & Braun. With six sewing machines and six employees, they begin corsetry production in a barn in Heubach (southern Germany) in 1886.

Spiesshofer and Braun recognise the need for a memorable brand name that will be understood wherever it is used. Inspired by the Paris Arc de Triomphe – “Triumph” becomes the new brand name. The company quickly reaches the position of the leading lingerie manufacturer in Europe.

It was only in 1902 that Spieshofer and Braun registered the Triumph brand, which was reminiscent of the Parisian Arc de Triomphe, to which International was later added. In 2011 Triumph celebrated 125 years of creativity, innovation and dedication by continuing to set industry standards in its core competence of best fit, derived from a deep knowledge and understanding of the female body.

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Triumph today enjoys a presence in over 120 countries all across the world. For its brand Triumph the company develops, produces and sells underwear, lingerie, sleepwear and swimwear, fusing excelling quality in workmanship, unrivalled fit and the latest in fashionable design.

Together, with IIFW, Triumph will #Boo The Taboo.

Categories: Partners