When A Producer Refused To Put Up A Hoarding; Said, “Tumhari Aukaat Nahi Hai” To Akshay Kumar
Akshay Kumar has had a very dull time at the box office this year. None of his films performed well at the box office and even the ones released on OTT like “Cuttputli” didn’t make noise. Average reviews, OTT dominance and boycott trends have made it a difficult time for the movie industry. However, this is not the first time the Khiladi of Bollywood is going through a rough patch.
In the mid-90s, Akshay was going through a bad phase as every film of his in that period tanked. He was giving back-to-back flops hence the producers started to consider him a liability. In a recent interview, with RJ Siddharth Kannan, Producer Suneel Darshan recalled how Akshay used to butter him for work. He told that Akshay was very dejected by the fact that other producers are considering him a liability.
Suneel said “Just two months before Jaanwar was going to release, Akshay walked in and he said, ‘Suneel Ji, I’m going through so many problems. The producer of the movie which was released on Friday hasn’t put up posters of the movie, and there’s not even a single hoarding’.” When Suneel asked Akshay what the producer told him, Akshay said that he was told, “Tumhari aukaat nahi hai ke tumhari film ke hoarding aur poster lag sake.”
Suneel felt bad so he decided to invest in a large billboard himself for the film “Jaanwar”. He said, “I said to do one thing, don’t put the two heroines, only put Akshay Kumar. So, what people would view as a liability to a project, I was seriously treating him as an asset.”
Jaanwar became a hit and Akshay made a strong comeback. He experiences huge success in the coming years, especially in the 2000s and 2010s. Some of his comedy films from that time like “Hera Pheri” and “Bhagam Bhag” are evergreen and hold a special part in the audience’s heart till day. Recently Akshay has admitted that he is introspecting about his career as the bad phase has returned. His last films like Bachchan Pandey, Samrat Prithviraj and Raksha Bandhan have flopped so the only hope of coming back strong depends on his future films like “Ram Setu” and “Selfie”.
As per rumours, he is also set to star in the remake of “Soorarai Pottru” and will be seen in the biopic of Chief mining Engineer Jaswant Singh Gill titled “Capsule Gill”.