ZEE5 & TVF To Stream Original Content: The Big OTT Merger!
Streaming platform ZEE5 on Monday announced a content partnership with The Viral Fever (TVF), which would include the launch of originals and new seasons of their popular shows like Pitchers, Tripling, The Aam Aadmi Family among others.
OTT platform ZEE5 has entered into a content partnership with digital content firm TVF (The Viral Fever) to further strengthen the content line-up on its platform. Under this partnership, TVF’s existing line-up of 13 shows will be available to the OTT platform’s Advertising Video-on-Demand (AVOD) customers.
TVF’s Instagram post regarding the announcement
“Our focus for this year is entertainment inclusion, to ensure everybody, irrespective of the demographic and language preference has access to purposeful entertainment on ZEE5. Our association with TVF is in that direction,” Manish Kalra, chief business officer, ZEE5 India, said in a statement adding that over 60% of the platform’s audience comes from Hindi-speaking markets, and TVF caters perfectly to that group.
“… Over 60% of our audience comes from Hindi-speaking markets and TVF caters perfectly to that group. Being a customer-obsessed platform, we are delighted to bring these much-loved and iconic TVF shows to our platform to further enhance our extensive library of purposeful, multilingual, and diverse titles,” Kalra said in a statement.
Arunabh Kumar, Founder, TVF, said the team is happy to join hands with ZEE, which will help them reach a wider audience. “We are always trying to push the boundaries with our characters and stories, and we are confident that with the power of the ZEE5 platform, our teams and stories will win the hearts of millions of new viewers across the country and the world over.”