Samriti Dhatwalia
What was supposed to be a quick fix for an urgent shoot reportedly turned into a costly headache for comedian and actor Vir Das. The Emmy-winning comedian recently took to social media to share a shocking experience after allegedly receiving a counterfeit Apple Watch despite paying nearly ₹50,000 through a quick-commerce platform.
Das claimed that he had ordered the watch urgently for work and received it within minutes, but he immediately became suspicious when the packaging and product details appeared inconsistent with those of an authentic Apple device.
‘This Is a Full Scam’: Vir Das Doesn’t Hold Back
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Frustrated by the experience, the actor publicly criticised the delivery platform and described the incident as a “full scam.” According to his account, the initial response from customer support only added to his frustration, with the issue allegedly not being addressed satisfactorily in the first instance. His posts quickly gained traction online, sparking conversations about trust, and accountability.
The Internet Reacts: Can Quick Commerce Handle Luxury Tech?
The controversy has reignited a larger debate around quick-commerce platforms expanding beyond groceries and essentials into expensive gadgets and electronics.
Many users on social media shared similar concerns, while others questioned whether consumers should rely on ultra-fast delivery. The incident has once again put the spotlight on verification processes and quality checks for high-value deliveries.
Company Responds, Investigation Reportedly Underway
Following the viral complaint, the delivery platform reportedly acknowledged the matter and initiated an internal inquiry into the order. The company is investigating how the alleged counterfeit product reached the customer and examining the circumstances surrounding its delivery.
When Convenience Comes With Questions
Quick-commerce services have transformed how Indians shop, promising deliveries in minutes. The controversy has left consumers wondering whether convenience should come at the cost of trust.