Kareena Kapoor Khan Slammed For Appearing In A Commercial For Akshaya Tritiyaa Without Her ‘Bindi’

Our collective eyes were opened to the power of social media when actor Akshay Kumar issued a public apology after Twitterati attacked his association with the famous pan masala company.

After Malabar Gold published their special commercial featuring Bollywood actress Kareena Kapoor Khan on Friday, another incidence occurred when the actress Kareena Kapoor Khan became the target of internet mocking, according to reports.

Following her collaboration with the jewelry firm for their festive, unique collection, Kareena received criticism for not donning a Bindi on her forehead.

During the campaign for Akshaya Tritiya, Kareena is shown with a pink lehenga with intricate diamond work, large earrings, and a maang tika, all of which are complemented by an ornate diamond neckpiece. The lack of Bindi from Kareena’s forehead, on the other hand, was what everyone was talking about in the trend.

Many netizens criticized the brand for marketing a Hindu celebration without including an appropriate representation of Hindu married ladies. They urged that a ‘Muslim married woman’ be recruited to start the Hindu festival advertisement. A social media uproar ensued, with many hashtags, such as #BoycottMalabarGold, #BoycottKareenaKapoor Khan, and #NoBindiNoBusiness, becoming top trends on social media sites.

One of the users posted the following: “MalabarGold’s latest advertisement is yet another evidence of the company’s disdain for Hindu festivals. The wearing of a Bindi is an essential aspect of traditional Indian woman’s attire. Hindu traditions are being mocked, and Hindus are being expected to pay their money to support them. That is no longer the case.”

Another person stated, “For Akshaya Tritiya, a commercial featuring Kareena Kapoor Khan sans a bindi has been released by so-called “The Responsible Jeweller”! Do they have a vested interest in Hindu culture?”

Take a look at some of the responses to the advertisement below:

Internet users reacted violently to a jewelry firm’s campaign last year in October when they alleged that the brand was advocating love jihad in the advertisement. Later, though, the advertising was pulled from the air.

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