While many recently released Hindi films have failed to deliver and provide the much-needed opening at the box office in the post-pandemic era, Kartik Aaryan’s latest movie, Bhool Bhulaiyaa 2, is the one that the industry has their hopes flagged on, as its booking appears to be going super strong or, more accurately, the best since the pandemic until now.
Fans in India have been whistling at Kartik’s grand entrance since the film’s teaser was released. The film’s title track and a buzz-generating trailer followed, with the public catching on to Kartik’s ZigZag stride like a viral sensation. Kartik’s film appears to be the most rage among the public right now, with chartbuster songs and a spine-tingling trailer. From Delhi to Lucknow to Ahmedabad, he had audiences shouting with enthusiasm as he promoted his family entertainer by leaving no stone untouched.
As a result, it will be unsurprising if the actor receives one of the highest bookings and has one of the most successful opening weekends in Bollywood since the epidemic.
Something has to open well for Bhool Bhulaiyaa 2 to put the showbiz world’s minds at ease amid the different beliefs that original Hindi content is not functioning among the masses, especially after recent releases like Runway34, Heropanti 2, and Jayeshbhai Jordaar all failed to wow the audience. The film Bhool Bhulaiyaa 2 is likely to do so, given bookings appear to be reasonable, and the picture has opted for a regular pricing plan rather than raising ticket costs.
On Tuesday evening, the booking collection for Bhool Bhulayiaa 2 was around Rs 1.75 crore nett, of which 50% will be for the first day. On Tuesday night, the film sold around 28k tickets at national chains (PVR, INOX, Cinepolis) for Friday, with the total expected to reach 1 lakh by Thursday night. The success of Bhool Bhulaiyaa 2 at the box office will be determined by what occurs throughout the weekend and thereafter, but if the Kartik Aaryan starring has a good opening, the first-day earnings would be a victory and a significant boost to the industry’s dwindling morale.
