Whether it’s blackjack, baccarat, or roulette, you’re likely to find a female dealer in any section of a live casino. Men are also present, but they work in regular rooms, not VIP rooms. This rule is followed by both large providers in Europe and smaller casinos in Asia, particularly in India. It may seem like a trend or coincidence, but in fact, this bias is neither. The choice in favor of women is a strategic decision based on marketing strategies and player behavior patterns directly related to the psychology of perception.
The psychology of trust plays a key role in this choice. Research in the field of neuromarketing confirms that users trust both the voice and face of women more. Given that a significant portion of the audience of iGaming platforms is male, this choice of croupiers is as logical as possible. A female croupier looks friendlier and less aggressive, which is especially important in the casino world. Players need to feel comfortable and relaxed. A male image is not particularly suitable for this, as it is perceived as authoritative, and men are often seen as rivals. At the same time, women are associated with attention and care, and this image is perceived as empathetic.
In fast-paced games such as lightning roulette or speed blackjack, this feature is most noticeable. In these games, it is essential to ensure that players focus not only on their bets but also on enjoying the gaming process. Female croupiers smile naturally and easily engage in conversation. In addition, they comment on what is happening in a soft tone, which enhances the effect of live communication in a competitive environment. They successfully fulfill their task of retaining users.
Visual style and marketing are two other important factors. Indeed, live games must be as visually appealing as possible, as this also has a direct impact on player retention. Major providers such as Pragmatic Play and Ezugi invest heavily in studio lighting and sets. But they invest particularly heavily in recruiting staff. Professionalism is the key factor when selecting female croupiers, but appearance and communication skills also play a role.
Recruitment specialists for Indian casinos also pay close attention to body language. All of this works toward a single goal: creating an image that meets the audience’s expectations. The last few years have also seen a trend toward diversity—it’s now considered cool for dealers to come from different ethnic backgrounds, various age groups, and wear different styles of clothing. The only thing that stays the same is gender: most dealers are still women. They make this choice because it gets people more involved.
This effect is particularly noticeable in so-called “show games.” In this case, the host is not just a function that deals cards or spins the wheel; they are a person who facilitates the game. Their task is not only to be a dealer but also, in essence, a full-fledged TV presenter. Jokes, comments, and emotional reactions to events are a must in this case. In essence, dealers create their show, just like on streaming platforms or television. Some online casinos, especially in India, even hold training sessions where croupiers are taught acting skills, and this approach is practical because it significantly increases audience engagement and retention.
The social factor should not be underestimated either — women are good at creating a sense of co-presence, which is extremely important for live games. This is particularly noticeable in VIP rooms, where every player can count on a personal approach. At the same time, Western platforms are not limited to this approach to staff selection — it is also used, for example, by Vietnamese, Indian, and Filipino platforms. This is because having women as croupiers, including in India, is not a coincidence but the result of careful calculation. The industry may change, but the human factor remains.
This material was prepared with the support of the website https://lucky-jet-game.com.in.